{"id":4905,"date":"2024-04-13T20:22:56","date_gmt":"2024-04-13T20:22:56","guid":{"rendered":"https:\/\/davidsitruk.info\/?page_id=4905"},"modified":"2025-03-27T13:20:10","modified_gmt":"2025-03-27T13:20:10","slug":"the-new-bills-lapa","status":"publish","type":"page","link":"https:\/\/davidsitruk.info\/?page_id=4905","title":{"rendered":"The New Bills Lapa"},"content":{"rendered":"\t\t
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Meet our new money!<\/div>
The Bank of Israel launched a campaign to launch the new banknotes.\n\"The tune is coming again...\" Launch of Israel's new shekel notes,\nNatan Alterman, Shaul Tschernihovski, Leah Goldberg, Rachel Blovstein\nThe new banknotes present advanced standards of security, innovation and accessibility. They differ from each other in color and length, and incorporate a variety of advanced security signs produced using different technologies.<\/div><\/div><\/div><\/div>
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My part in the design and execution branding campaign<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In this campaign it fell to me to be a full partner in a large and particularly memorable advertising campaign during which there were design challenges, choosing the images and processing them, burning retouching until the desired result was obtained, during this campaign I participated in making design decisions and building the branding of the campaign.\nThe campaign included a wide media deployment on billboards, newspapers, television, radio and the Internet.\nThe website that was established especially for the campaign is easy to understand and navigate and the main message of the campaign is the exchange of the new Israeli banknotes. An interesting and challenging project I received during my work at LAPAM to design the branding accompanying the banknotes which included information brochures, posters, minisite posts and digital and print products.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Next Project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Meet our new money!The Bank of Israel launched a campaign to launch the new banknotes. “The tune is coming again…” Launch of Israel’s new shekel notes, Natan Alterman, Shaul Tschernihovski, Leah Goldberg, Rachel Blovstein The new banknotes present advanced standards of security, innovation and accessibility. They differ from each other in color and length, and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4905","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davidsitruk.info\/index.php?rest_route=\/wp\/v2\/pages\/4905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidsitruk.info\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davidsitruk.info\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davidsitruk.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidsitruk.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4905"}],"version-history":[{"count":121,"href":"https:\/\/davidsitruk.info\/index.php?rest_route=\/wp\/v2\/pages\/4905\/revisions"}],"predecessor-version":[{"id":9988,"href":"https:\/\/davidsitruk.info\/index.php?rest_route=\/wp\/v2\/pages\/4905\/revisions\/9988"}],"wp:attachment":[{"href":"https:\/\/davidsitruk.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}