Start thinking green The environmental campaign of the Ministry of Environmental Protection
Starring Tal Friedman (Wonderful Country), deals with 5 main issues: paper recycling, transportation, food shopping, cleaning and electricity. All of them have the recurring motif of the funny green stems that grow whenever Friedman gets angry. A totally lovable campaign to encourage awareness of a greener environment. Tal Friedman has long been second to Lassie Cohen, but he is still one of the funniest things on the screen, so you can't go wrong, and phrases like "just throw the cabanos forward and let's go" make him king. The three commercials are worth watching. 2 more will probably be uploaded later.
My part in the design and execution branding campaign
In this campaign, it fell to me to be a full partner in a large and particularly memorable advertising campaign during which there were design challenges, from the days of photography in selecting the images and processing them, burning retouching until the desired result was obtained, during this campaign I participated in making design decisions and building the branding of the campaign.
The campaign included a wide media deployment on billboards, newspapers, television, radio and the Internet.
The website created especially for the campaign is easy to understand and navigate and contains many tips for surfers on how to make everyday life greener in all areas of life
