Ministry of Environment campaign The Ministry for the Environment campaign starring the presenter Tal Friedman. Thanks to the massive advertising to LAPM
The ad urges drivers to drive 40 km/h instead of 60 km/h, and uses the slogan "Life depends on your speed. Don't smash it." The motif of intimidation, which appears more than once in LAPM advertisements,
Meet our new money! The Bank of Israel launched a campaign to launch the new banknotes. The new banknotes present advanced standards of security, innovation and accessibility.