Speed campaign within the city National Road Safety Authority
A campaign to raise awareness of the severity of injuries to pedestrians, when driving fast in the city, the campaign illustrates to the driver, using a special effect of shattering a figure made of glass, how fragile the pedestrian is on the road compared to the cars, the slogan of the campaign: life depends on your speed, don't smash them. The main message of the campaign is that every km/h the driver lowers, increases the pedestrian's chance of staying alive. The campaign appeared on television, radio, outdoor signage, internet and press.
My part in the design and execution branding campaign
In this campaign it fell to me to be a full partner in a large and particularly memorable advertising campaign during which there were design challenges, choosing the images and processing them, burning retouching until the desired result was obtained, during this campaign I participated in making design decisions and building the branding of the campaign.
The campaign included a wide media deployment on billboards, newspapers, television, radio and the Internet.
The website that was established especially for the campaign is easy to understand and navigate and the main message of the campaign is that every km/h that the driver lowers increases the chance of the pedestrian staying aliveThe campaign included a wide media deployment on billboards, newspapers, television, radio and the Internet.
The website that was established especially for the campaign is easy to understand and navigate, and the main message of the campaign is that every km/h that the driver lowers, increases the pedestrian's chance of staying alive.
