In this campaign it fell to me to be a full partner in a large and particularly memorable advertising campaign during which there were design challenges, choosing the images and processing them, burning retouching until the desired result was obtained, during this campaign I participated in making design decisions and building the branding of the campaign. The campaign included a wide media deployment on billboards, newspapers, television, radio and the Internet. The website that was established especially for the campaign is easy to understand and navigate and the main message of the campaign is the exchange of the new Israeli banknotes. An interesting and challenging project I received during my work at LAPAM to design the branding accompanying the banknotes which included information brochures, posters, minisite posts and digital and print products.