Designing an image system for a chain of bookstores
Designing an image for the Worm company The choice of the name was a necessary thing There is no longer anything associated with a bookworm An expression for someone who likes to read books The design of the company's logo does relate to the issue that the company deals with in the logo The worm is integrated instead of the letter 'F' sticking out between the letters and thus the connection between the company's name is created For the logo, the colors I used for the company's image are dark/light green colors, the chosen company slogan is a book, the whole story and the recurring principle in the company's image that you always see the worm emerging from the books
My part in the design and execution branding campaign
At the beginning of this project process, it was very challenging to design a logo and an image for the company that would convey the concept that this is a company that is connected to its main theme, which is publishing books and selling them in the company's stores to the general population. From the books, books are mainly based on imagination, so the sub-slogan is your book, our imagination, to connect the customer and the company.
