The Tambour company launched a special outdoor signage campaign.
The campaign displays billboards with different slogans
Their final word is replaced by colored squares that describe it,
So for example "All the best to.." with shades of olive green.. "To the glory of the state.." with shades of blue..
And another 10 different signs on huge outdoor signs all over the country.
In the current image campaign we created a language that expresses an Israeli narrative
through sentences intertwined with local culture and history.
The campaign demonstrates the profound impact of color
Beyond upgrading the living environment of all of us - color creates meaning - of course design and even semantic.
And this is another layer to "what color can do".
My part in the design and execution branding campaign
In this campaign it fell to me to be a full partner in a large and particularly memorable advertising campaign during which there were design challenges, choosing the images and processing them, burning retouching until the desired result was obtained, during this campaign I participated in making design decisions and building the branding of the campaign.
The campaign included deployment in wide media on billboards, radio and internet.
In addition to this, I follow the company's print/digital web design setup.
